INplay 2010

Cora Brady

Brady, Cora

Managing Director, Client Service and Strategy, Mom Central Canada

Speaker

Cora started her career in the Marketing department of the NBA’s Toronto Raptors. She then moved on to manage Community Relations for the NHL‘s Toronto Maple Leafs.  In 2001 Cora brought her promotional marketing and sponsorship experience to the agency side overseeing Client Services & strategy for clients in the U.S. and Canada including: Coca-Cola Limited, Weston Bakeries, Thomas Cook Travel, ADP North America, Molson USA, Popeye's, and Baxter's Food Group.

In early 2009 Cora took a winning business venture plan to Mom Central USA, to launch the companies Canadian office.  Mom Central Canada was quickly launched, with the mission to connect brands and companies with the ever-powerful and influential Mom target consumer.  In just over one year, Mom Central Canada boasts top tier clients that include: P&G, Kimberly-Clark, General Mills, Health Canada & PepsiCo Inc.

Cora loves to take on new marketing challenges and help clients to think smarter and achieve real and measurable results through campaign ideas that can be carried across all marketing disciplines. 

Cora has a B.Sc. from Dalhousie University and a postgraduate diploma from Boston College Carroll School of Management. She is mother to Kate – a 2 year old who shares her mother’s sense of determination and passion for life and Jack – a 7 month old chilled out little dude.

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