INplay 2010

Session: Interactive Activism
How are charities and kids using online for social good? This panel will discuss initiatives that engage kids in online philanthropy and empower them to take action on their own. Covering key success factors, pitfalls to avoid, as well as significant trends with the goal of informing efforts to engage kids in social good across platforms and types of creation.

Featuring:

Lucie Lalumiére, VP Interactive, Earth Rangers (Mod)
Sharon Avery, Chief Development Officer, Unicef Canada
Jay Scott, Executive Director,
Alex's Lemonade Stand Foundation
Nicole Rustad, Kids Helping Kids Manager, Disney Online Studios Canada - Club Penguin


Session: Making it Educational (and Entertaining)
Creating entertaining and educational properties for kids can be a balancing act.  This session will explore at this balance and how technology plays on the scales. From classroom learning to eye-balled driven entertainment how do you weight your production to benefit, engage and entertain kids?  How do you balance the desire to use the latest technology and lose focus on what is age appropriate?  How do know your educational objectives were met?  How are these decisions made and how do your projects adapt to the evolving interactive environment?

Featuring:
Afsoun Yazdian, Founder/CEO, GoGo Lingo
Jacob Blackstock, CEO, Bitstrips Inc.
Dr. Jeremy Friedberg, Founder/Partner, Spongelab Interactive
Pat Ellingson, Creative Head Children's Media Content & Programming, TVO Kids - Moderator


Session: Game Design - what makes effective online play?
This panel brings together experts from the spectrum of a web game development cycle (design, development and distribution) to discuss approaches and present some ideas on how best to plan, build and deploy successful kids content. From initial design issues (such as understanding
the client's vision, platform restrictions, audience specific needs, budget
and time limitations) to the final delivery of content (including multiple
channels, multiple formats, and an ever expanding technological ecosystem), we will discuss the many challenges in ensuring kids enjoy quality content.

Jeremie Bernard, Founder & President, Emerging Playgrounds    
Adrian Crook, Game Consultant,
Phillipe Collard, Director, Interactive, Les Chaînes, Télé Astral, (Astral Media)