INplay 2010

More information about the schedule and programme will be available soon.

INplay's research stream

Anyone operating in the kids sector needs to understand their audience. How do kids play? What choices do they make regarding engagement? What makes one activity fun over another? This stream will both provide attendees with insights into kids and how they relate to interactive properties, and consider research and cutting edge technology that will shape and direct the future of the sector. Speakers will include both key industry players and academic scholars whose research focus is on kids. The stream hopes to bridge the gap between business and scholarship and between academia and industry.

Sessions may include:
 “Growing Up: what happens and why? – developmental cycles from birth to teenhood”
“It tests well... but what does that mean?”
“Kids and privacy: What are you doing with my stuff?”
 “Cutting Edge Research: Input Devices”

INplay's creativity and content stream

Creativity lies at the heart of the kids interactive industry. If not for wild imagination, crazy ideas and inspired products, we would never be able to reach out to children and connect with their sense of wonder and curiosity. Focused on the creativity and craft behind interactive properties for kids, this stream will draw upon industry leaders whose expertise contributed to the creation of innovative projects, characters, stories, technology and platforms for kids.  The discussions and presentations in this stream will fire the imagination!

Sessions may include:
“The Importance of a Playful Strategy”
“Not just an Online Game”
“Toys, Toys, Toys!”
“Make it Scary/Funny/Informative/Whatever!: Writing challenging content for kids"

INplay's business stream

Kids are starting to use interactive digital media at an increasingly young age and in increasing numbers.  This stream will delve into commercial opportunities, discussing what works and what doesn’t in a practical series of panels and debates.

Sessions may include:
“Making Companies International-Ready”
“To YouTube or Not? - How video platforms can help/hinder your monetary opportunities”
“Advertising Online for Kids: Who’s Doing What”